Jay Bradley on why the industry is welcoming Irish whiskey protection in more international markets

October 31, 2020

Jay Bradley on why the industry is welcoming Irish whiskey protection in more international markets

Jay Bradley, Founder of Craft Irish Whiskey Co. discusses the fight against fakes with increasing Irish whiskey protection.

Irish whiskey is a fast-growing category, with a 300% increase in exports since 2009. But this is leading to a corresponding increase in counterfeit products hitting the global market.